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Archived Details from Celebrity Project @OnaArtist (1.7M)

Art will be released alongside the album during 2018 at www.onaartist.com/art. A sampling of work is here.

Scholarly work on Instagram has been published on Rhizome.org and The Wrong Digital Biennale.

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[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][ult_animation_block animation=”flipInY” animation_duration=”3″ animation_delay=”0″ animation_iteration_count=”1″][vc_row_inner][vc_column_inner width=”1/6″][/vc_column_inner][vc_column_inner width=”2/3″][vc_message icon_type=”openiconic” icon_openiconic=”vc-oi vc-oi-at”]comments

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growth[/vc_message][/vc_column_inner][vc_column_inner width=”1/6″][/vc_column_inner][/vc_row_inner][/ult_animation_block][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Schrager’s ongoing celebrity-as-art-practice project is called ONA, set to run from 2015-2020. She started the project with the question: Is it possible to create a celebrity as an intentional art practice? What would that even look like? She is striving to make a real world celebrity so she can (among other goals) successfully appropriate her own image into her art while also investigating how, in the digital age, everyone is conducting their own “celebrity project.”

You can hear her EP “Sex Rock” and see her videos here, find her Instagram-sexy here (1 Million + followers), and find her Instagram-cool here (50k+).

By attempting to achieve actual celebrity despite her DIY fully self-made and self-funded working girl status, she’s sharing what she’s learning about female performance and celebrity and what is and isn’t allowed in the mainstream (and art), all the while sharing her music, pro-sex feminist message, and celebrations of life, art, and sexuality. She has written a controversial essay on the sexual roles of performers (Why I’m A Naked Rockstar), and her Year 1 analysis of Instagram is viewable in Rhizome: Self-Made Supermodels, On Instagram as a New Form of DIY, Digital, Feminized Performance.

Her Year 1 show was held at Superchief Gallery in NYC. Highlighted work included “50 Favorite IG Comments From Fans” and screenshots of photos from her Instagram with her favorite comment highlighted (with 10% of sales going to the commenter).

Her Mid Year 2 investor presentation was performed at the Johannes Vogt Gallery. As the press release said, “In East Hampton Schrager will present a humorous yet authentic take on the “Investors Presentation Template for a Tech Start-Up,” in form of a slide show that describes her current long-form art practice, ONA: The Celebrity Project. Schrager is attempting to create a Female Elvis, or what she has called “the Naked Rockstar,” who has 10 million Instagram followers, 1 million album downloads, and a photo of her ass on the cover of Rolling Stone by January 2020.”

Her Year 2 show was held at the old Vanity Fair Offices in Times Square as part of SPRING/BREAK Art Show 2017.

In 2017 she will be releasing her first album, “Lullabies for Daddy,” as well as song-specific artworks.

 

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